May 2017
Beginner
240 pages
5h 16m
English
Content preview from The Essential Social Media Marketing HandbookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER TWELVE
WHY YOU STILL NEED AWEBSITE AND A NEWSLETTER
Your Website is your permanent home on the Internet. As wonderful as it is to have a strong presence on social media sites and as gratifying as it might be to have thousands of friends and followers on Facebook and Twitter, your Website is your homestead on the electronic frontier.
Likewise, your newsletter subscriber list is an asset you own, unlike the friends and followers you amass on social media platforms. If Facebook or Twitter shut down tomorrow, you would have no way to reconnect with the people who have followed and liked you. But your permission-based opt-in e-mail list is one of your most valuable business assets.
WEBSITES IN A SOCIAL MEDIA WORLD
I talked earlier about the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.