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The Essential Social Media Marketing Handbook by Gail Z. Martin

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CHAPTER TWELVE

WHY YOU STILL NEED AWEBSITE AND A NEWSLETTER

Your Website is your permanent home on the Internet. As wonderful as it is to have a strong presence on social media sites and as gratifying as it might be to have thousands of friends and followers on Facebook and Twitter, your Website is your homestead on the electronic frontier.

Likewise, your newsletter subscriber list is an asset you own, unlike the friends and followers you amass on social media platforms. If Facebook or Twitter shut down tomorrow, you would have no way to reconnect with the people who have followed and liked you. But your permission-based opt-in e-mail list is one of your most valuable business assets.

WEBSITES IN A SOCIAL MEDIA WORLD

I talked earlier about the ...

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