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The Essential Social Media Marketing Handbook by Gail Z. Martin

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CHAPTER THREE

BUILDING CREDIBILITY ANDGATHERING YOUR TRIBE

Before people buy from you, they need to like, know, and trust you. Social media is an unparalleled way to reach individuals around the world in ways to get known, demonstrate your likeability, and earn their trust. Successfully doing that doesn’t happen by accident. Your social media plan needs to include strategies and actions designed to gather your tribe and build your credibility. Doing that requires effort and consistency, but the cost is minimal and the payoff is potentially huge.

SECRETS OF TRIBAL SOCIAL MEDIA

As I mentioned in the previous chapter, social media isn’t broadcast media; it’s intended to be a two-way conversation. Your prospects and customers want more than your ...

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