The Essential Social Media Marketing Handbook

CHAPTER SEVENTEEN

TIME IN A BOTTLE:CAPTURING HISTORYON SOCIAL MEDIA

Social media has democratized the collection, curation, and sharing of our history. Photos, documents, audio, and video can be archived and accessed easier than ever before, along with the words and voices of participants and observers. It’s changing how we remember who we were and understand how history makes us who we are.

History takes many forms. Individuals dig into genealogy to discover their family story. Local historians try to preserve locations, photographs, documents, and accounts of events to maintain a complete record of a town’s past, to cement a sense of place. Professional historians with museums and universities not only look to preserve history—for a subject, ...