May 2017
Beginner
240 pages
5h 16m
English
Content preview from The Essential Social Media Marketing HandbookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER NINE
INTERNET RADIO AND PODCASTING
Back in the old days, radio signals broadcast through the air, and you listened on an honest-to-goodness radio. Internet radio—and its cousin, podcasting—fulfill the same function, but use different technology. They use computers and the Internet, and because there’s no real “broadcast” involved and thus no FCC, it’s opened up radio to a whole new generation of hosts and audiences, expanding far beyond what AM/FM and satellite radio ever imagined. Sometimes referred to as “Webcasting” and sometimes as “Internet streaming radio,” we’re talking about the same thing, radio you can listen to through the Internet on your phone, tablet, or computer.
It’s easier than ever for someone with a good message and ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.