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The Essential Social Media Marketing Handbook by Gail Z. Martin

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CHAPTER SEVEN

YOUTUBE, FACEBOOK LIVE,AND WEB VIDEO

Welcome to the video generation. Video is rapidly becoming the preferred way to share information online, and it’s never been easier. You’ve got a growing number of options for creating and sharing your video content, as well as ways to use Web video to grow your influence and extend your brand.

When the Internet started out, we felt very lucky just to share text-based messages, which seemed like a miracle in itself back in that long-ago time. Pictures and HTML changed everything, creating the highly visual Internet you know today. Streaming audio was next, quickly embraced by corporations, entrepreneurs, and speakers. Tools emerged to make it easy to record and share audio, leading to a booming ...

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