May 2017
Beginner
240 pages
5h 16m
English
Content preview from The Essential Social Media Marketing HandbookBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER SIXTEEN
NOT-FOR-PROFIT AND CAUSE-FOCUSEDGRASS ROOTS SOCIAL MEDIA
Not-for-profit and cause-focused groups of all sizes are discovering that social media opens up opportunities to expand their donor and volunteer base while also engaging and educating the community and prospective clients about their services and outcomes.
We’ve seen the dramatic stories about microfundraising on Twitter after tsunamis or natural disasters, and bigger projects on GoFundMe or other crowdfunding sites. If you’ve been on Twitter, Pinterest, or Facebook for any length of time, you’ve probably seen pictures of cute, adoptable dogs and cats from rescue organizations and shelters all over the country.
These are just a few of the ways cause-centric organizations ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.