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The Essential Social Media Marketing Handbook by Gail Z. Martin

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CHAPTER ONE

VIRTUAL AND REALITY:HOW SOCIAL MEDIACHANGED THE WORLD

Without social media, today’s world would be a very different place.

Smartphones, 4G bandwidth, widespread public Wi-Fi, and adoption of social media across all age groups have made a whole new, instantaneous level of communication and connection possible with game-changing results. Social media showed us a new realm of possibilities, and in exchange, we’ve changed in what we want, need, and expect from social media.

Why should you care? Social media’s impact on the world changed the business environment forever, presenting unparalleled opportunities and permanently shifting customer expectations. It’s no longer a question of “whether” you need to use social media in business; ...

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