ACKNOWLEDGEMENTS
Thanks to everyone named in the earlier three editions for your help – you know who you are and I’m as grateful now as ever.
I’m greatly in debt to Andrew Campbell – possibly the best strategist in the world – for providing such a perky Foreword, and all the other assistance and hints in making my extensive revisions to this book.
In case readers are a little weary of Andrew and I saying what a good chap the other one is, let me also highlight the advice and insights generously provided directly to me by Marcus Alexander, David Collis, Michael Goold, Peter Johnson, Greg Lockwood, Simon Newman, Chris Outram, Jamie Reeve, Fred Reichheld, David Sadtler and Chris Zook, as well as by three other strategy experts who wish to remain ...
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