September 2021
Intermediate to advanced
414 pages
11h 3m
English
Content preview from The Financial Times Guide to Strategy, 5th Edition
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CHAPTER 5
CONCLUSION
Hatching wealth is a creative task, a human task, a task of individuals and teams. This was true at the dawn of industrial society and is even truer today. For part of the nineteenth and twentieth centuries it looked as though the power of capital might crush the entrepreneurial spirit, but today creative individuals have the upper hand and those who rely purely on capital are lucky merely to preserve it. Corporate Strategy is a game of imagination, a sport for human beings with nimble brains and the gift of inducing profitable collaboration.
Creativity does not imply randomness. It is probably true that we are only at the early stages of attaining a rigorous or scientific understanding of what drives business success. But, ...
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