FOREWORD
This is a good time to be a strategist. We have seen the disasters that can result from following the herd or from letting profit alone lead managers forward. Both approaches contributed to the bankruptcy of many companies and the near destruction of our financial system.
One solution is more controls: tighten the guidelines so that even the blind cannot stray off the path. This is what the financial regulators are trying to do. We know from history that this approach cannot work. The only other solution is better quality strategic thinking. Strategists must start to stand up and be counted: to shout ‘bullshit’ when strategically weak proposals are made, to have the courage to challenge poor logic even in the face of good profits and ...
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