September 2021
Intermediate to advanced
414 pages
11h 3m
English
Content preview from The Financial Times Guide to Strategy, 5th Edition
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CHAPTER 12
ADDITIONAL NOTE ON THE THEORY OF BUSINESS UNIT STRATEGY
The view I have presented above is a practical distillation of what I consider useful for practising executives trying to develop a strategy for their own business. MBA students and others who are interested in the theory of strategy should be aware of the following controversies that I have ignored or side-stepped in the text above:
- the resource-based view of strategy versus the positioning view
- the boundaries between Business Unit Strategy and Corporate Strategy
- planned strategy versus emergent, crafted and evolutionary strategy
- strategy as art versus science.
In this note I outline the main issues and protagonists, before giving my verdict on the controversy.
The resource-based ...
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