September 2021
Intermediate to advanced
414 pages
11h 3m
English
Content preview from The Financial Times Guide to Strategy, 5th Edition
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CHAPTER 11
CONCLUSION
We have now reached the end of the section on Business Unit Strategy, for those running real businesses with customers and competitors. This is where the greatest value of strategy lies: in detail, at the sharp end, with those who are in the thick of the battle. I hope that, if you have read this far, you are now convinced of the value of strategy to operating line managers.
But, for 30 years the conventional wisdom has been different. The accepted view or assumption of strategists throughout this period has been that the main value of strategy is at the overall corporate level, at the head office. In the process, more value has been subtracted than added.
To understand why this is the case, and what are possible antidotes ...
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