September 2021
Intermediate to advanced
414 pages
11h 3m
English
Content preview from The Financial Times Guide to Strategy, 5th Edition
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CHAPTER 1
OVERVIEW
Business Unit Strategy is the process of developing strategy for a single, largely self-contained business. The business unit could be a whole firm in a small or medium-sized company (or even in a large firm focused on a single line of business), or a separate, largely autonomous part of a larger firm, comprising a profit centre that has its own set of external customers and competitors (often called an ‘SBU’, Strategic Business Unit).
This part will take you through a step-by-step guide to developing strategy for your Business Unit. It assumes you have a real-life business for which you wish to develop or validate strategy. If you don’t, it will be easier and more rewarding for you to think of a business you know fairly well ...
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