PREFACE TO THE FIFTH EDITION
Business strategy is an unstoppable and ever more influential force. It’s one that has changed the world hugely for the better, lifting billions of people out of poverty, giving hundreds of millions of people wonderful new products and services and increasing the happiness of countless people. And, for the people who ‘do’ strategy, huge intellectual stimulus and the possibility of making a fortune.
What is different in this edition?
This edition has much new and useful material. The main changes are in Parts 3 and 4. In Part 3, ‘Strategic Thinkers’, I have for the first time focused on strategists who think and do – the best entrepreneurs who were also brilliant strategists. Their case studies are a completely new ...
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