September 2021
Intermediate to advanced
414 pages
11h 3m
English
Content preview from The Financial Times Guide to Strategy, 5th Edition
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CHAPTER 9
HOW DO YOU RAISE PROFITS QUICKLY?
This chapter should interest all readers. The way I will deal with it is to continue with the Randy/UTC example, before providing a more general checklist relevant to all businesses.
I had now reached the point where I felt sure of Randy’s full attention. ‘I’m going to summarise what we have learnt so far, and then outline how I feel you can increase profits,’ I told him. I used an overhead projector and put up a slide, reproduced below.
Summary of findings for UTC
- 1UTC is in ten different segments, each of which requires a different strategy.
- 2UTC currently makes 85 per cent of its profits in the US Branded Tea business. UTC is the market leader, one-third larger than United Foods. The segment ...
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