The Financial Times Guide to Strategy, 5th Edition

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WHAT’S NEW AND USEFUL IN STRATEGY?

In updating this book I asked ten leading strategists – six professors and four practitioners – what had happened in the field in the past 20 years. Their responses were fascinating, not least where they disagreed.

Six of the ten believed that useful new strategy ideas or tools had come to the fore, whereas four believed nothing of much value, relative to older insights, had emerged. Yet when asked what the useful new ideas were, my six positive respondents had very different views. Between them they named a staggering thirty new insights or methodologies! Even more surprising, only four of the thirty new approaches received more than one mention – three were cited by two respondents and only one received ...