September 2021
Intermediate to advanced
414 pages
11h 3m
English
Content preview from The Financial Times Guide to Strategy, 5th Edition
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5
TOWARDS A SYNTHESIS
The swings in strategic thinking contain a few contradictions, but represent a progressing enriching of strategic insights. For the strategy practitioner, whether a consultant or an executive, the latest strategic thinking is much less important than synthesising what is already available and useful, and beginning to use it in the messy entrails of business unit and corporate reality.
My charter for making strategy more useful stresses the following seven points:
- 1Business success requires a differentiated strategy. You must be different from your competitors, and able to do things that they cannot do, or can’t do as well. This requires selectivity, and also careful attention not just to the positions you have in any market, ...
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