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The Future of Value: How Sustainability Creates Value Through Competitive Differentiation by Eric Lowitt

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Part Two: HOW TO CREATE VALUE IN YOUR ORGANIZATION

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CRAFTING SUSTAINABILITY STRATEGY

In Part One we explored how sustainability creates value for stakeholders. In Part Two, beginning with this chapter, we explore how the CLEAR Model (refer to Figure I.2 in the Introduction for a complete diagram of the CLEAR Model) enables companies to embrace sustainability as a way to differentiate from their peers, craft high-performance strategies, and maximize the value they create for stakeholders. In this chapter we explore how Sustainable Market Leaders sharpen their corporate and competitive strategies through their decision to embrace sustainability.

Strategy Formulation

In the Preface to this book, I talked about David Cohen, a dear mentor of mine ...

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