The Future of Value: How Sustainability Creates Value Through Competitive Differentiation

Foreword

For one to understand the importance of The Future of Value we must look back a few years to when the notion of sustainability was just entering our lexicon.

“What is sustainability?”

“Why would I spend money on any of this if I don’t have to?”

These were the common questions just a few years ago when the business value of sustainability was, at best, an attractive concept but one that could reference few, if any, qualitative or quantitative success stories. Despite this significant limitation, many held on to the belief that sustainability had real business value.

Those of us who were trying to build businesses around sustainability consulting services referred to the “Brundtland Commission”¹ definition of sustainability or the “triple ...