May 2013
Intermediate to advanced
256 pages
5h 31m
English
Companies are in business, first and foremost, to make a profit. Profits keep the lights on and the employees paid, and they also allow companies to invest in their people and communities. Investments made within the corporate walls need to accomplish at least one of two things: reduce expenses or increase revenues. The business case is the story behind reaching one or both of these goals. The margin of return needs to be a ratio greater than 1:1. Profit is not made if every dollar spent only brings in a dollar. The same is essentially true for nonprofit entities; while not-for-profits aren’t looking for profit, they are most certainly looking to achieve a mission, and for that they need funds in addition to ...
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