The Ecosystem 1
You first need to know that there’s no such thing as selling to “the government,” despite our own promiscuous use of the phrase. Most market verticals that exist within the commercial world similarly exist within the public sector, including healthcare, finance, logistics, and real estate. The main organizing principle of the federal government isn’t function, however. Ask most federal officials to describe their work, and they’ll begin with their department or agency. The only civil servants who when asked just say they work for “the government” invariably work in the intelligence community.
Just as federal workers identify themselves by the cross-coordinates of function and agency, so must you. The entire federal government ...
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