August 2013
Beginner
336 pages
8h 31m
English
Overview
The #1 Plan for Profiting from Facebook: Now Updated with New
Tools, Techniques, & Strategies!
Brian Carter’s complete, step-by-step Facebook sales and
marketing plan has helped thousands of companies supercharge their
online sales and profits. Now, he’s completely updated it to
reflect new Facebook features and tools, share all-new examples and
experiences, and deliver actionable new insights about
Facebook’s users…your customers! Carter focuses on
techniques proven to pay off and steers you away from expensive
techniques that no longer work. You’ll discover today’s
best ways to attract more prospects at lower cost, convert more of
them into profitable buyers, repel “brand-bashers,” and
attract fans who’ll help you sell. This is a book for doers,
not talkers: entrepreneurs and marketers who want results,
fast!
• Compare Facebook’s five routes to profit, and choose
your best strategies
• Craft a Facebook program that reflects your unique
offerings and customers
• Avoid eight key mistakes that kill Facebook
profitability
• Continuously optimize your presence to reflect your
experience and performance
• Sell the dream: Go beyond benefits to arouse your
fans’ desires
• Attract super-affordable, targeted visitors and fans with
Facebook ads
• Deepen engagement by applying new insights about Facebook
users
• Improve branding, positioning, and customer service along
with revenue
• Master 13 proven influence tactics for transforming casual
visitors into buyers
• Employ time-tested sales tactics, including testimonials
and upselling
• Build a community you can translate into profits
• Create a cost-effective B2B marketing program that
works
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