August 2013
Beginner
336 pages
8h 31m
English
Content preview from The Like Economy: How Businesses Make Money with Facebook, Second EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Index
Numbers
+1 button (Google), 10
80-20 thinking, 88
A
acceptable cost per click, determining, 77-78
accountability (analytics), 234, 236-238
acquiring fans
ad settings for affordable fan acquisition, 183
advertising to attract fans, 175-176
buying fans, 177
contest and giveaway trap, 176-177
Acxiom, 150
ad burnout, 154
ad image tests, 101
ad systems, learning while determining viability, 74-75
broad categories, 149
Google versus Facebook ad targeting, 146-147
partner categories, 150
size of targets, 149
administrators for pages/Groups, 130-131
ads. See also Facebook advertising
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.