August 2013
Beginner
336 pages
8h 31m
English
Content preview from The Like Economy: How Businesses Make Money with Facebook, Second Edition
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1. The Like Effect: The Power of Positive Marketing
Facebook is a marketing tool unlike any the world has seen. Facebook marketing is different because positivity is part of its DNA. The act of liking has far-reaching impact and a quantifiable effect on commerce.
Facebook likes
• Decrease marketing costs.
• Increase sales.
• Give you control of the customer conversation.
• Prove people are paying attention.
• Solidify customer loyalty.
• Create evangelistic customers who sell for you and defend you against critics.
Let’s look at each of those in detail.
Likes Decrease Costs and Increase Profits
When more people like your Facebook ads, your click cost decreases and so does the cost to acquire each fan. When more of your page fans like your ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.