Step A.Identify changes and challenges

•   What it means:

—   Understanding the internal and external conditions that may affect the business

•   How it works:

—   Identify the changes occurring in the environment

—   Identify threats and opportunities

—   Identify challenges

The Idea

In the introduction, we discussed key business drivers that impact teams and impose new demands for technology and rapid response. Within the context of these broad marketplace changes, it is important to understand the specific changes affecting your business.

Changes and challenges come from multiple sources. Externally, there may be changes in:

•   Customer demands,

•   Marketplace conditions,

•   Technology,

•   Socio-demographic trends, or

•   The state of ...

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