Contents at a Glance
Part 1 UNDERSTANDING PAYPAL FOR SOCIAL MEDIA
2 Charting the Social Commerce Landscape
3 Choosing PayPal for Social Media
Part 2 CHOOSING SOCIAL MEDIA PRESENCE
4 Mapping the Social Media Landscape and Key Websites
5 Planning Your Social Media Brand Presence
Part 3 A SOCIAL MEDIA SALES PLAYBOOK
6 Connecting with Social Media Customers
7 Transforming Social Relationships into Customers
8 Creating Content for Social Media
Part 4 MONETIZING SOCIAL MEDIA WITH PAYPAL
10 Using Promotions to Generate More Sales
11 Evaluating Your Social Media Success
12 Integrating PayPal with Websites
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