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The Radio Station, 10th Edition by Bruce Mims, John Allen Hendricks

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NATURE OF THE BUSINESS

Continuous technological advancements have forced radio station management to adjust and evolve to ensure that radio stations remain financially competitive. In most media markets, especially in larger ones, managers have gone from managing a single or combo station to overseeing the operations of a half dozen or more, often clustered in the same building. Additionally, the station manager must now compete with new forms of audio media, such as Internet streaming, that have quickly developed and established themselves in the radio market. Were these challenges not enough, compounding the manager’s task is a host of other external factors including the constant challenges created by an ...

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