May 2018
Beginner
482 pages
20h 30m
English
Content preview from The Radio Station, 10th Edition
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NATURE OF THE BUSINESS
Continuous technological advancements have forced radio station management to adjust and evolve to ensure that radio stations remain financially competitive. In most media markets, especially in larger ones, managers have gone from managing a single or combo station to overseeing the operations of a half dozen or more, often clustered in the same building. Additionally, the station manager must now compete with new forms of audio media, such as Internet streaming, that have quickly developed and established themselves in the radio market. Were these challenges not enough, compounding the manager’s task is a host of other external factors including the constant challenges created by an ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.