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The Real Deal
book

The Real Deal

by Joe McNally
October 2021
Beginner
348 pages
10h 4m
English
Rocky Nook
Content preview from The Real Deal
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What’s Easier Now, and What’s Not

Assignment: The repainting of the Queensboro Bridge, 1977. The hole-punched negs are the five stars. Client: United Press International (UPI).

Editing, when shooting transparencies or negatives, historically meant selecting the best one. Punch it, print it.

Editing now has a whole different connotation. The editing process is way past mere selection and involves an entire Gaussian galaxy of sliders, colors, sharpeners, plug-ins, beezelbops, and whoop-de-do’s. Editing is an industry unto its own, called post-production. It’s what we do after we “browse.” It’s fast, and sleek.

On balance, this is a good thing. ...

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Publisher Resources

ISBN: 9781681988023