June 2012
Beginner
166 pages
3h 27m
English
Content preview from The Reluctant Entrepreneur: Turning Dreams into Profits
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
THE RELUCTANT ENTREPRENEUR IS A SMART ENTREPRENEUR
The reluctant entrepreneur wants to build his own business and become wealthy one day, but he wants to do it cautiously. He knows that however good and exciting his business idea seems to be, its profit potential is unknown until it has been tested in the marketplace.
He is ambitious and hopeful but not foolish. He realizes that he has only a limited understanding of the market he is entering, and he does what he has to do to compensate for it.
As Louis Borders and Marty Metro learned, confidence and the willingness to take a huge risk are not the keys to entrepreneurial success. What you need is a healthy dose of anxiety, a good day job, and a step-by-step plan for getting your business off the ground. The anxiety will keep you from spending all your money before you’ve given your business idea a fighting chance. The day job will keep food on the table while you test your business model. And the step-by-step plan … well, this book will help you create that plan.
FIVE BAD REASONS FOR WANTING TO START YOUR OWN BUSINESS
1. You’re currently out of work. Don’t start a business just because you think it will be easier than finding a job. You’ll be spending resources precisely when you should be conserving them. You’ll feel compelled to move along faster than you should. You won’t want to take the time to really test out your marketing strategy. Desperation is a lousy motivator. It leads to mistakes that can result in total failure. ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.