The Reluctant Entrepreneur: Turning Dreams into Profits

YOU CAN NEVER, EVER STOP PUSHING ON EVERY SINGLE FRONT

The moment you let up on the pressure to produce, sell, save, and improve, your bottom line will begin to shrink. If you let up on it long enough, all the profits will eventually seep out of your good business.

Consider this:

• The primary goal of most of your customers is to get the most from you and pay the least amount for it.
• The primary goal of the average employee is to get the highest salary and do the least amount of work.
• The primary goal of your competitors is to give your customers the impression that they can get more and pay less by buying from them instead of you.

This adds up to a natural and relentless tendency for your expenses to rise and your profit margins to shrink. It’s an inevitable and eternal law of business.

The only thing that can counter that tendency is you: your energy and your persistence.

You can’t let up.

Profits are not natural. They are the result of unnatural pressure. They are the something extra that is produced when one person stirs up so much energy that he affects the energy production of those around him.

If the pressure to preserve profits doesn’t come from you, it may not come at all.

As a business builder, you are the starter motor that sets in motion a half-dozen engines around you. That, in turn, sets in motion another 36, which, in turn, set in motion another 216, and so on.

Do this now: Make a formal personal commitment to double the pressure to produce, sell, save, and improve. ...