The Reluctant Entrepreneur: Turning Dreams into Profits

LAUNCHING A SUCCESSFUL BUSINESS TAKES MORE THAN MOTIVATION

There is a science to entrepreneurship, but it is not rocket science.

Every successful business begins with a good idea. Then you have to make a series of smart decisions—big ones and smaller ones.

In prior books—and especially in Ready, Fire, Aim—I have argued that the typical business goes through four stages. And that each stage presents the entrepreneur with distinct challenges and opportunities. I identified those challenges and opportunities. And I suggested ways to meet and take advantage of them. In my humble opinion, Ready, Fire, Aim is the best book ever written about starting and building a business from nothing to more than $100 million.

This book is different in two ways.

First, I am going to focus only on the first two stages of business growth—from zero to $1 million and from $1 million to $10 million.

Second, I’m going to back up to an even earlier stage of entrepreneurship—when you are still a “would-be” business owner. I am going to describe, in detail, how to break through the fears and doubts that may be holding you back. And if you don’t yet have a good, workable idea for a business, I’m going to show you how to come up with one.

If you have ever dreamed of starting your own business but have been afraid to try to turn your dream into reality … this book is for you.

If you have ever had an idea for a new business but figured nothing would come of it because you didn’t have the time or resources to develop ...