June 2012
Beginner
166 pages
3h 27m
English
Content preview from The Reluctant Entrepreneur: Turning Dreams into ProfitsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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12 WAYS TO GET PEOPLE TO WANT TO DO BUSINESS WITH YOU
I like to think of myself as an amiable guy, but I wouldn’t claim to be charismatic. Charismatic is an adjective I would apply to someone like Jay Leno or Tony Robbins. Bill Clinton is supposed to be very charismatic. I know die-hard conservatives who changed their views about him after speaking to him for just five minutes.
Wouldn’t it be great to have that kind of effect on people? Wouldn’t it feel good to know that you have the ability to make everyone you meet like you … and want to work with you?
Just a few hours ago, such a man came to my office. He had just taken over managing my bond account after my longtime account manager retired. I didn’t want to like this young upstart because I resented it when my old account manager left. I felt (irrationally) abandoned. But within five minutes, we were talking about cigars and martial arts. By the time he left a half-hour later (we were scheduled to meet for only 15 minutes), I had promised him more of my business. I had also given him a copy of my latest book and a $20 cigar!
He should have given me a cigar. But that’s the power of charisma.
Many salespeople are charismatic. You meet them. You like them. You buy from them. Even when they don’t have the best product or the best pricing.
Charismatic people seem to be born that way. They have an uncanny, natural ability to sell almost anything, including their ideas. They don’t follow the usual rules. They smile a lot. They chat ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.