CHAPTER 7
THE IMPACT OF FIRST IMPRESSIONS
Do you think about what goes through a prospective client’s mind when they are listening to your sales presentation? Most of us think we are doing a fine job explaining what we do, how we do it, why we do it, and the prices we charge. However, in your client’s mind, he or she is entering uncharted territory. There is no doubt that there is a psychology or method you can use to change that little voice inside their minds from thinking, “It’s just another meeting” to “I really need to hire this photographer!”
The way you word your consultation, the order in which you deliver information, how organized you are, your processes, and even where you meet your prospective clients—all of these choices make a greater ...
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