August 2020
Beginner
240 pages
6h 13m
English
Content preview from The Successful Professional PhotographerBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 7
THE IMPACT OF FIRST IMPRESSIONS
Do you think about what goes through a prospective client’s mind when they are listening to your sales presentation? Most of us think we are doing a fine job explaining what we do, how we do it, why we do it, and the prices we charge. However, in your client’s mind, he or she is entering uncharted territory. There is no doubt that there is a psychology or method you can use to change that little voice inside their minds from thinking, “It’s just another meeting” to “I really need to hire this photographer!”
The way you word your consultation, the order in which you deliver information, how organized you are, your processes, and even where you meet your prospective clients—all of these choices make a greater ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.