CHAPTER 10
THE PERCEIVED-VALUE TIER SYSTEM
How valuable is your wedding photography and what caliber of products should you offer?
Should you read this chapter?
I wrote this chapter mainly to help wedding photographers solve a big problem that I have witnessed my entire career. Portrait photographers have this problem, too, but for the most part, this chapter is written for wedding photographers.
The problem is this: No matter how much we get paid or how much value our clients place on what we do, we always want to impress them and offer them the world for pennies on the dollar. It is deeply rooted within our artistic souls to give away everything for nothing in return. We are just happy to do the work, right?
How many of us spend a ridiculous ...
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