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The Successful Professional Photographer
book

The Successful Professional Photographer

by Roberto Valenzuela
August 2020
Beginner
240 pages
6h 13m
English
Rocky Nook
Content preview from The Successful Professional Photographer

CHAPTER 10

THE PERCEIVED-VALUE TIER SYSTEM

How valuable is your wedding photography and what caliber of products should you offer?

Should you read this chapter?

I wrote this chapter mainly to help wedding photographers solve a big problem that I have witnessed my entire career. Portrait photographers have this problem, too, but for the most part, this chapter is written for wedding photographers.

The problem is this: No matter how much we get paid or how much value our clients place on what we do, we always want to impress them and offer them the world for pennies on the dollar. It is deeply rooted within our artistic souls to give away everything for nothing in return. We are just happy to do the work, right?

How many of us spend a ridiculous ...

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Publisher Resources

ISBN: 9781681986128