CHAPTER 8
UNDERSTANDING A PROSPECTIVE CLIENT’S STATE OF MIND
Assuming you have made a decent first impression with your potential clients, it’s time to sit down and have a rewarding meeting with them. If you did not impress them, there’s a good chance that the meeting will be cut short, and anything you say will fall on deaf ears. That is the reason why the previous chapter was dedicated to making a great first impression. Now it’s time to dive into our prospective clients’ heads.
The Client’s State of Mind
Prospective clients looking for a portrait or wedding photographer for their momentous event or shoot bring a certain state of mind to their meetings with photographers. You must strive to understand what that state of mind is and decide how ...
Get The Successful Professional Photographer now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
