CHAPTER 13
A LA CARTE SALES METHOD
Many photographers prefer to operate their businesses solely through an a la carte method. They charge a session fee, and all the sales thereafter are chosen from an a la carte menu by the client. Of course, the photographer can and should guide the client toward a set of products or extra services. Clients will appreciate some guidance because they trust you and your expertise with your offerings.
A La Carte Session Fee Strategies
LOW ENTRY FEE STRATEGY
A low entry fee strategy is designed for booking many sessions. The price of your entry fee is affordable to most clients, and thus, they have no problem booking a session with you. With the a la carte method, I strongly recommend you never give a discount on ...
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