CHAPTER 11
CLIENT-CENTRIC PRICING STRATEGY
It’s now time to talk about pricing. As much as we all love photography, we must always charge for our services because photography is our profession. I know it’s difficult to assign a dollar amount to what we do and to the products we offer. Most photographers create a simple price list without much thought; we often simply look at what other photographers are charging and use their price list as our guide.
But with experience and after some very hard lessons, you will realize that creating a client-centric pricing strategy is a very personal decision that has a substantial impact on how much profit you make from your photography business. Copying others’ price lists with small modifications will simply ...
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