4 What Will Happen If You Don’t Build Your Sales Machine?

DOI: 10.4324/9781003252641-6

Let me be honest with you for a moment. If you’re thinking of building your Unstoppable Sales Machine, it’ll likely require that you make some changes in how you attract, convert, and close new buyers, and change, of any magnitude, is difficult. As a result, you may be questioning why you need to build an Unstoppable Sales Machine at all. After all, if your sales are relatively consistent, why would any of this effort make sense? I can tell you from experience, if you don’t, there’s a good chance that the proverbial rug is going to be pulled out from under you in short order.

Sound like a scare tactic? It’s not. Despite the degree of success you have ...

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