Chapter . South of the Border
Corralling content with margins and positioning
A LARGE DOSE OF CAFFEINE is just the thing to get the creative juices flowing. In this case, Rob Shields’s ideas were fueled by hot tea. Whatever was in his brew, it stimulated 50 initial ideas—each a series of keywords to help him define the site’s overall theme.
Shields finally settled on his third idea, which was a Southwestern theme. Instead of limiting his image selections, he chose any he thought would be useful and fired up Adobe Photoshop to work with the images until he found a composition ...