Transformed

PART XOvercoming Objections

With any sizable group of people, there will always be objections to any significant change.

It's true that there are always some people who resist change just because they don't like change, and we have techniques for dealing with that.

But the more difficult case is that people often have very legitimate concerns, and they simply don't see how those concerns would be addressed in this new model.

The chapters in this part enumerate the major concerns coming from all across the organization—and also the concerns that come from inside the product organization itself—and then discuss how we address each one.