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3
“Build It Once”
Optimizing Your Design Workflow
The supreme accomplishment is to blur the line between work and play.
—Arnold J. Toynbee
3.1 OVERVIEW: REDUCING REPETITIVE BUILDING
ANDINCREASING CREATIVE DESIGN TIME
Design workow for creative ideas is the circulatory system of your project. It must be kept unobstructed
by the blockage of incompatible software formats, inconsistent work standards, and lack of proper plan-
ning. Inthis chapter, you will be introduced to standards and practices that enable your team to function
more efciently, scale up more effectively, and optimize your content creation practices. This is called the
“Build