Virtual World Design

132 Virtual World Design

Let’s look at some color-based phenomena that relate to these questions, and reect on how that might

inuence your design choices.

7.3.1 Who are you designing for? fiVe faCTors ThaT affeCT Color preferenCes

Every second of the day, people make decisions based on color. Decisions on the ripeness of fruit, the vitality

of a patient’s liver, or the appeal of a new hat, dress, or shoes are made on the basis of what color is perceived,

what that color means in the observer’s experience, and what attributes the observer gives that color. From a

virtual environment designer’s point of view, there are ve broad categories of human life that have an impact

on color choice preference and how you might use color in your designs. ...