
201Virtual Goods and Design for Virtual Shopping Environments
Here are some suggestions. Maybe you could create a series of “treasure chests” that they can try to
unlock for a special limited edition product? Perhaps once they have become regular VIP customers, you can
give them a special key that allows access to a private showroom. Maybe there are areas in your shop that
shift in and out of our time dimensions, and to buy that special item, they have to be there just when it synchs
up to our timeline. The sky is the limit with shopping interactivity.
In general, when you want the customers to take your content “viral,” make sure it ts the qual ...