July 2014
Beginner
405 pages
13h 39m
English
Content preview from Virtual World Design
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191
10
Virtual Goods and Design for
Virtual Shopping Environments
Great things are not done by impulse, but a series of small things brought together.
—Vincent Van Gogh
10.1 WHY DO PEOPLE BUY VIRTUAL GOODS?
As game developers and virtual worlds designers work to build even more detailed immersive environ-
ments, and the resident population seeks to embellish their virtual surroundings, the need for virtual goods,
clothing, furnishings, etc. keeps increasing. A virtual economy with its virtual marketplace has been part
of virtual worlds and online games for many years now, and the phenomenon of how it works and why real
people buy virtual goods has ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.