August 2012
Intermediate to advanced
282 pages
7h 36m
French
Content preview from Web AnalyticsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapitre 1
La raison d’être et les objectifs de votre activité Web
Que doit-on mesurer sur le Web ? À cela nous offrons une réponse fort simple : le succès. Le succès de vos activités sur le Web. Ni plus ni moins. Qu’elles soient sur un ordinateur, un terminal mobile1, votre site Web ou les réseaux sociaux. D’accord, cela vous paraît probablement un peu réducteur. Mais réfléchissez-y quelques instants : pourquoi êtes-vous sur le Web ? Peut-être parce que vos concurrents s’y activent déjà, ce qui est une bonne raison, mais pas la meilleure. En principe, votre présence sur le Web résulte d’une longue réflexion sur son utilité pour votre entreprise ou organisation publique. La tâche première du Web Analytics consiste à mesurer votre efficacité pour ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.