August 2012
Intermediate to advanced
282 pages
7h 36m
French
Content preview from Web Analytics
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Introduction
Lorsque nous avions proposé notre projet pour la première édition de ce livre aux Éditions d’Organisation en septembre 2008, le Web Analytics était alors encore peu connu et peu utilisé en France, au Québec, en Belgique et en Suisse.
Force est de constater que le Web Analytics est passé depuis sur le devant de la scène, et que plus aucune direction générale ne peut aujourd’hui se permettre d’ignorer le sujet. Avec l’avènement de l’Internet mobile et des réseaux sociaux, l’Internet sous toutes ses formes est en effet devenu central dans l’expérience d’achat et de divertissement, ainsi que dans les relations entre les consommateurs et les marques.
Malgré les feux des projecteurs, le Web Analytics reste toutefois une discipline méconnue, ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.