August 2012
Intermediate to advanced
282 pages
7h 36m
French
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapitre 6
La monétisation et la profitabilité
Il existe un danger réel avec le Web Analytics : le risque d’instrumentalisation, c’est-à-dire de la réduction de l’analyse à deux éléments.
D’une part, aux solutions technologiques qui abondent et qui captent beaucoup d’attention : il est facile de tomber dans le piège de croire que la maîtrise d’outils (que ce soit en analyse comportementale, attitudinale, testing ou toute autre méthode) amène obligatoirement à la compétence marketing nécessaire à la valorisation du Web pour l’entreprise.
D’autre part à des savoir-faire mécaniques simplistes qui transforment le succès de votre e-business en une question d’interventions quasi chirurgicales dont l’accumulation suffit à garantir la réussite à long ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.