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Web Analytics
book

Web Analytics

by Nicolas Malo, Jacques Warren
August 2012
Intermediate to advanced
282 pages
7h 36m
French
Eyrolles
Content preview from Web Analytics

Préface

En 2011, la France compte près de 40 millions d’internautes. Une majorité de foyers a désormais accès à Internet, le plus souvent en haut débit ; les internautes, désormais majoritaires, ont pris le pouvoir… Bientôt, plus de 80 % de la population seront connectés via l’ordinateur et/ou le téléphone portable, comme cela est déjà le cas chez certains de nos voisins européens.

Parallèlement, les Français sont toujours plus nombreux à acheter à distance : 77 % des internautes le font. C’est 8 points de plus en deux ans.

Un des faits marquants de ces dernières années réside dans la très forte progression des commandes en ligne. Internet est en effet devenu le principal canal de commande : 56 % des Français utilisent ce moyen alors qu’ils ...

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Publisher Resources

ISBN: 9782212172096