Skip to Content
Web Analytics
book

Web Analytics

by Nicolas Malo, Jacques Warren
August 2012
Intermediate to advanced
282 pages
7h 36m
French
Eyrolles
Content preview from Web Analytics

Dictionnaire des termes français/anglais

Analytique multicanal : multichannel analytics.

Approche factorielle complète : full factorial.

Approche factorielle fractionnelle : fractional factorial.

Attitudinal : attitudinal.

Code de suivi : tracking code.

Courrier indésirable : spam.

Coût par acquisition : Cost per Acquisition (CPA).

Coût par commande : Cost per Order (CPO).

E-mail rejeté : bounced e-mail.

Engagement de temps de réponse : Service Level Agreement (SLA).

Événement : event.

Fichier témoin : cookie.

Fichier témoin à partir du domaine d’origine : first-party cookie.

Fichier témoin provenant d’un domaine tiers : third-party cookie.

Indicateurs clés de performance : Key Performance Indicators (KPI).

Intelligence d’affaires : business ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Web Analytics

Web Analytics

Avinash Kaushik
Web Analytics 2.0

Web Analytics 2.0

Avinash Kaushik

Publisher Resources

ISBN: 9782212172096