Book description
Former Procter & Gamble Vice President for IT and Shared Services, Tony Saldanha gives you the keys to a successful digital transformation: a proven five-stage model and a disciplined process for executing it.Digital transformation is more important than ever now that we're in the Fourth Industrial Revolution, where the lines between the physical, digital, and biological worlds are becoming ever more blurred. But fully 70 percent of digital transformations fail.
Why? Tony Saldanha, a globally awarded industry thought-leader who led operations around the world and major digital changes at Procter & Gamble, discovered it's not due to innovation or technological problems. Rather, the devil is in the details: a lack of clear goals and a disciplined process for achieving them. In this book, Saldanha lays out a five-stage process for moving from digitally automating processes here and there to making digital technology the very backbone of your company. For each of these five stages, Saldanha describes two associated disciplines vital to the success of that stage and a checklist of questions to keep you on track.
You want to disrupt before you are disrupted—be the next Netflix, not the next Blockbuster. Using dozens of case studies and his own considerable experience, Saldanha shows how digital transformation can be made routinely successful, and instead of representing an existential threat, it will become the opportunity of a lifetime.
Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Foreword
- Preface
- Part I: Why Digital Transformations Fail and What to Do about It
- Part II: The Five Stages of Digital Transformation
- Part III: Winning with Digital Transformation
- Resource A: Checklist of the Surprising Disciplines
- Resource B: How to Use the Five Most Exponential Technologies
- Notes
- Acknowledgments
- Index
- About the Author
Product information
- Title: Why Digital Transformations Fail
- Author(s):
- Release date: July 2019
- Publisher(s): Berrett-Koehler Publishers
- ISBN: 9781523085361
You might also like
book
Changing Mindsets: The Missing Ingredient to Digital Transformation
Most organizations are toiling away at their digital transformation strategy. Many have created enclaves of digital …
book
Leading Digital
Become a Digital MasterNo Matter What Business You’re In If you think the phrase going digital” …
book
Revive: How to Transform Traditional Businesses into Digital Leaders
GAME-CHANGING DIGITAL TRANSFORMATION: USE DIGITAL STRATEGIES, CHANNELS, AND PLATFORMS TO TRANSFORM ENTERPRISES TO COMPETE IN THE …
book
Building a Digital Future
The dramatic events of 2020 have clarified the urgent need for digital transformation in countless organizations. …